The Dungeon Master’s Guide to Content Marketing

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Brace yourselves—I’m about to get real.

Real NERDY, that is.

I grew up playing a lot of Dungeons & Dragons (or D&D). In fact, I still play a lot of D&D. But in case you were busy, say, being popular in high school, D&D is a role-playing game that lets you and your friends play out adventures, kill nasty beasties and villains, and collect fanciful imaginary loot of varying usefulness. It’s a lot of fun, and it continues to shape my career as a writer.

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American Apparel, Fireworks, and Bad Policy

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Yes, I realize Independence Day was a couple of weeks ago already. At first, I thought I wouldn’t write about this because tons of people jump all over social media SNAFUs when they happen, and I’d prefer not to add to the noise. But this has been bugging me. Not just the original blunder, but the ensuing coverage.

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What “I Love Lucy” Taught Me About Business Partnerships

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One of my favorite episodes of I Love Lucy is where the Ricardos and the Mertzes decide to go into business together, and buy a diner. Halfway through the episode, they’ve argued so much about how to run the business, they’ve divided the place down the middle with tape, and are so intent on beating each other, they get into a heated competition over their sole customer—a drunk who thought he was in a bar.

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Keep It Simple, Scribbler: Three Tips for More Effective Content

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Keep it simple, stupid.

That’s not directed at you, dear reader. I’m just citing a piece of advice I’ve never liked, but have been forced to embrace as I adapt and grow as a content creator.

I do a lot of writing, in a lot of different genres and formats. When I’m writing an article for a client, or a blog post (like this one), I have to remember that my audience’s time—and attention—is at a premium. It’s not about what I like to write (although I do enjoy almost everything I do write, once I find the proper point of entry); it’s about what I can do for my readers.

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